Indian River County Citrus Crate Label Trail
Expiration: 365 days after purchase
Included Venues
See locations on an interactive map.
The “Ace Flight” label embraced the excitement of mid-century aviation. Using imagery to signal freshness and fast shipping.
You will find this sign at the Vero Beach Regional Airport.
The “ACME” label used clean lines and straightforward design to communicate dependability to emphasize reliability and efficiency, appealing to buyers who valued consistency.
You will find this sign along Riverside Parks Walking Trail.
The “Beauty” label embraced graceful imagery and refined design to elevate Florida citrus. Positioning citrus as a premium product.
You will find this sign at SunAg / Fellsmere Farms
A label showcasing the Blue Jay - a common sight in Florida.
You will find this sign at Farm Credit.
The “Caravel” label featured a classic sailing vessel, evoking exploration and adventure. The Goal of this label was to connect citrus to Florida's maritime heritage.
You will find this sign at Hobart Park - Sailing Club
The “Flo” label used bright colors and a friendly character to sell the idea of Florida sunshine in every box. Produced during the 1930s–40s, it reflects the era’s shift toward personality-driven branding, helping Florida citrus stand out during the Depression era.
You will find this sign in front of the Indian River County Citrus Museum.
One of the earliest Florigold labels, which was the premier brand for Indian River citrus.
You will find this sign at Alex MacWilliam Park.
A gold-medallion label that symbolized value, trust, and premium Florida citrus. This second installation highlights its connection to Fellsmere’s agricultural heritage.
You will find this sign at SunAg / Fellsmere Farms.
The “Florigold” coin label used a gold medallion design to suggest premium quality and dependable value.
You will find this sign at Headwaters Heritage Cultural Center & Museum.
The “Heart of Indian River” label emphasized the region’s reputation for producing the state’s finest citrus.
You will find this sign at the Train Depot Near the Indian River Citrus Museum.
The “Jungle Garden” label used lush foliage and stylized tropical plants to create a sense of exotic abundance.
You will find this sign along Jungle Trail, at Captain Forster's Park.
The “Jungle River” label reflects the era when Florida’s marketing leaned heavily on exotic landscapes. Evoking the wild beauty of Florida's East Coast.
You will find this sign at Jones Pier along the Historic Jungle Trail.
The “Justice Brand” label featured imagery associated with fairness and civic virtue promoting trust in Florida citrus.
You will find this sign at the Indian River County Courthouse.
The “Mystic River” label featured soft colors and atmospheric river scenes. This dreamy imagery evoked mystery and beauty.
You will find this sign in Royal Palm Point.
The “Oh Yes!” label embraced the mid-century trend of bold typography and enthusiastic slogans.
You will find this sign beside the Indian River County Chamber of Commerce.
The “Orchid” label reflects the 1920s–30s trend of using exotic Florida imagery to elevate citrus as a luxury product. With the hopes of attracting premium buyers.
You will find this sign at the Wabasso Causeway Park.
The “Oslo Brand” label celebrates the agricultural heritage of the Oslo area, reflecting its agricultural roots.
You will find this sign in the Sexton Plaza Parking Lot.
A label that emphasized the superior flavor and reputation of Indian River citrus.
You will find this sign at the Hallstrom House.
The “River Bird” label features a graceful native bird, tying citrus production to the region’s ecosystems.
You will find this sign at the Environmental Learning Center.
The “Sea Grape” label reflects the coastal identity of Indian River County, evoking our beachside charm.
You will find this sign at Wabasso Beach.
The “Spanish Moss” label leaned into the romantic imagery of moss-draped oaks.
You will find this sign at Schacht Groves.
A strong Indian showcasing the true strength of the Indian River citrus brand.
You will find this sign in the Jaycee Beach parking Lot across from the Boardwalk.
An historic settlement in Florida with ties to a Vero Beach area family.
You will find this sign in the Arbor Parking Lot.